Product Descriptions: An Overlooked Yet Essential Piece of the Content Mix

If you have a retail store, whether online or offline, then producing great product descriptions should be one of your marketing priorities. These snippets of info are every bit as important as you’d expect a sales letter or landing page to be. I wrote a brief yet informational blog post for BoostContent about the importance … Continue reading “Product Descriptions: An Overlooked Yet Essential Piece of the Content Mix”

It’s the End of the Year. Where Has All the Content Marketing Time Gone?

If you’re somehow involved in content creation for your business, what has been your biggest challenge this year? Has it been finding the time to blog and “do” social media? Have you been concerned about the quality of the stuff you’re putting out? How about getting clear on the content creation process itself? If any … Continue reading “It’s the End of the Year. Where Has All the Content Marketing Time Gone?”

Hiring a Ghostblogger: What Exactly Am I Paying For?

During my time as a ghostblogger, I’ve noticed a trend among decision makers who need to hire someone for this type of work: they seem to believe that they’re paying the writer for the words and nothing else. Crazy, right? Yet it’s true. So many business owners fail to take into account just what it … Continue reading “Hiring a Ghostblogger: What Exactly Am I Paying For?”

Blogpost Teardown: ACHRNews.com

It’s easy to talk about what makes a good blog post, so why don’t I show you? I’ll be critiquing a blog post from AHCRNews.com, a professional online magazine for HVAC contractors and business owners. Just click the video below. P.S, do you need fresh, engaging content for your own blog? Contact me today and … Continue reading “Blogpost Teardown: ACHRNews.com”