Product Descriptions: An Overlooked Yet Essential Piece of the Content Mix

If you have a retail store, whether online or offline, then producing great product descriptions should be one of your marketing priorities. These snippets of info are every bit as important as you’d expect a sales letter or landing page to be. I wrote a brief yet informational blog post for BoostContent about the importance … Continue reading “Product Descriptions: An Overlooked Yet Essential Piece of the Content Mix”

It’s the End of the Year. Where Has All the Content Marketing Time Gone?

If you’re somehow involved in content creation for your business, what has been your biggest challenge this year? Has it been finding the time to blog and “do” social media? Have you been concerned about the quality of the stuff you’re putting out? How about getting clear on the content creation process itself? If any … Continue reading “It’s the End of the Year. Where Has All the Content Marketing Time Gone?”

Hiring a Ghostblogger: What Exactly Am I Paying For?

During my time as a ghostblogger, I’ve noticed a trend among decision makers who need to hire someone for this type of work: they seem to believe that they’re paying the writer for the words and nothing else. Crazy, right? Yet it’s true. So many business owners fail to take into account just what it … Continue reading “Hiring a Ghostblogger: What Exactly Am I Paying For?”

Blogpost Teardown: ACHRNews.com

It’s easy to talk about what makes a good blog post, so why don’t I show you? I’ll be critiquing a blog post from AHCRNews.com, a professional online magazine for HVAC contractors and business owners. Just click the video below. P.S, do you need fresh, engaging content for your own blog? Contact me today and … Continue reading “Blogpost Teardown: ACHRNews.com”

How To Do Thought Leadership, and How Not To.

Thought leadership: the term has been discussed, defined, dissected and generally thrown about so often that one could conclude that it was just a now-stale trend. However, the fact is that thought leadership is still quite relevant, especially if you’re a C-level exec with a desire to firmly establish your brand as a leader in … Continue reading “How To Do Thought Leadership, and How Not To.”

My Twitter Thread Gained Over 66,000 Shares in 3 Weeks. Here’s What I Learned.

As a freelance content writer, part of what I do involves keeping my ear to the ground and spotting trends in online conversations. Lately the air has been abuzz with many things: politics, machine learning, natural disasters, relief efforts, and other developments that will no doubt go on to characterize 2017. But one trend in … Continue reading “My Twitter Thread Gained Over 66,000 Shares in 3 Weeks. Here’s What I Learned.”

The No-Stress, Super-Simple Guide to Creating Your Content Strategy

So here’s something that happens a lot: a business owner is looking for good ways to get the word out about her product or service. She hears through the grapevine that content marketing is where it’s at. Blogging, tweeting, Facebooking, the whole shebang. She gets really excited and immediately recruits someone to create a blog … Continue reading “The No-Stress, Super-Simple Guide to Creating Your Content Strategy”